In 2002, TAD took aim at the home audio market when it introduced the first TAD-branded speaker, the TAD-M1. Over time, the TAD Project introduced several highly successful compression speaker drivers that have been used by more than 300 professional customers worldwide, including some very famous recording studios and musicians. In 1975, Pioneer launched the TAD Project to provide recording studios and other professional customers with high-performance speaker drivers that would reproduce music with “the realism of the performance.” At about that time, Bart Locanthi, a well-known audio designer from the United States and former vice president of engineering at JBL, joined Pioneer and became the TAD Project’s design leader. Pioneer Corporation was established in 1937 when the company’s founder, Nozomu Matsumoto, developed Japan’s first high-fidelity speaker, the A-8. The first stop was TAD’s listening room, where my hosts took me through a PowerPoint presentation prepared for my visit. From there, we drove about 15 minutes to the Pioneer factory, where I met Hiromitsu Numazaki, the manager of TAD’s design department, and Shinji Tarutani, the company’s chief technical officer and general manager. Kazuto Okura, a senior assistant manager in TAD’s sales and marketing department, met me at the local Kawagoe train station. The hotel also serves a traditional Japanese breakfast that’s to die for. Located in the Ueno area of central Tokyo’s Taito district, the hotel offers a striking view of the 17th-century Shinobazu-no-ike Bentendo temple, which sits on an island in Ueno Park’s enormous pond. I was to visit the Kawagoe facility, which is just under an hour by train from my usual Tokyo hotel, the Coco Grand Ueno Shinobazu. The other location, in Tendō-shi, Yamagata Prefecture, produces speakers. One location, at Pioneer’s enormous facility in Kawagoe-shi, a city in Saitama Prefecture, produces electronic audio components. TAD has two operating locations, each containing a research-and-development center and a factory. Shortly thereafter, January 16 was confirmed as the date of my visit. Perhaps not surprisingly, Jones suggested that I contact TAD’s Tokyo headquarters, which I did. Before joining Elac, Jones designed speakers for Japan’s Pioneer Corporation and its high-end subsidiary, Technical Audio Devices Laboratories, better known as TAD. Having only one unallocated day left to meet with audio manufacturers during my planned January 2020 trip to Japan, I called Andrew Jones, Elac’s vice president of engineering, for a manufacturer recommendation. Salon Son & Image 2011 - Montreal, Canada.Salon Son & Image 2012 - Montreal, Canada.Salon Son & Image 2013 - Montreal, Canada.Salon Son & Image 2014 - Montreal, Canada.Salon Son & Image 2015 - Montreal, Canada.Montreal Audio Fest 2017 - Montreal, Canada.Los Angeles Audio Show 2017 - Los Angeles, USA.Montreal Audio Fest 2018 - Montreal, Canada.Montreal Audio Fest 2019 - Montreal, Canada.UK Hi-Fi Show Live 2019 - Ascot, England.Tokyo International Audio Show 2019 - Tokyo, Japan.Montreal Audiofest 2022 - Montreal, Canada.Toronto Audiofest 2022 - Toronto, Canada.Florida International Audio Expo 2023 - Tampa, USA.The Bristol Hi-Fi Show 2023 - Bristol, England.Montreal Audiofest 2023 - Montreal, Canada.Audio Show East 2023 - Ipswich, England.North West Audio Show 2023 - Cheshire, England.
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